Instantly learn
Gen Z & Millennial
purchase behavior
Is it your job to understand Millennial and Gen Z purchase decisions? If so then you need fNograph, with thousands of videos, data points, ideas and insights to help you win at work
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Companies big and small use
fNograph to spot opportunities
and increase sales
What's New on fNograph
New Reports
15 Reasons Why Gen Z Loves Brand Collaborations
25 Reasons Why Millennials Love In-Store Shopping
COVID-19: How is it affecting consumers in India
10 Reasons Why Gen Z Loves Simple Packaging
New Data Validation
20% purchase organic food all the time. Here's why
51% say sugar is an obstacle to a healthy life. Here's why
80% of Gen Z plan to go meatless 1-2x per week. Here's why
Learn Why Gen Z Shops At
Nike
Adidas
Gap
H&M
Zara
Levi's
Uniqlo
Urban Outfitters
Victoria's Secret
and more
Learn Why Gen Z Consumes
McDonald's
Starbucks
Quaker Products
Kraft Products
and more
Top fNograph Search Terms
Search Terms
comfort
environment
price
sales
healthy
promotion
customer service
convenience
trust
quality
and more
Looking for something in particular? Just ask
Recent Ask Requests
"Hi, I'm looking for data and insights on how consumers are reacting to the COVID-19 pandemic"
"I'd like to learn how Gen Z consumers are using apps like Robinhood for stock trading"
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